Thursday, March 6, 2008

The Apple iPhone Software Roadmap

As you might guess, the blogs are buzzing with the news that the SDK along with a number of enterprise enhancements to the iPhone will be available in June. To recap, the iPhone will natively support Microsoft Exchange Push "everything" (mail, calendar, contacts). Also supporting the enterprise IT organization will be the capability to remotely configure iPhones to a standard enterprise template, the ability to securely communicate using Cisco's VPN, and the ability to remotely wipe the iPhone in case it is lost, stolen, or an employee should leave the company. Also buried in the presentation was the announcement that the June iPhone software update--iPhone 2.0-- will provide parental controls that can be set to restrict access applications such as the Safari browser. Finally, the SDK-developed applications will be available exclusively through a new AppStore that will enable the user to wirelessly download and install the applications.

Most of the buzz is about the enterprise and SDK features, operation, and availability. However, what I found to be the most interesting was a discussion by John Doerr of the venture capital organization Kleiner Perkins Caufield & Byers (KPCB) announcing the formation of "iFund" a $100 million investment fund for start-up organizations specifically focused on the development of iPhone applications. The iFund opens up a vast applications pipeline supporting the iPhone that will enable the iPhone to quickly capture market both from consumer applications such as games, but also commercial applications supporting a variety of enterprise needs. With the combination of the SDK being made available in beta to a large number of developers today; making the final SDK widely available in June; providing an application distribution approach mirroring the iTunes Store; engaging name companies including Electronic Arts, Sega, Salesforce.com, and others to develop enterprise and gaming content; and KPCB fronting $100 million in seed money for iPhone application development, the stage is set for the iPhone to challenge RIM, Palm, and the numerous Windows Mobile devices on both the enterprise and the consumer front.

This alone gives the existing iPhone legs well into the remainder of the year. However, I expect that on the heels of the SDK release in June, the next generation iPhone with 3G should be hitting the market. The 3G should have at least 32 MB of storage for all those new applications and locally stored content as well as an improved Internet experience. The combination will make the iPhone well positioned for the enterprise.

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